Toys R Us Goes Vamp

Check out this letter sent out to Toys R Us corporate employees detailing a new Twilight Saga: New Moon campaign!

At Toys“R”Us, we’re committed to providing kids – and kids at heart – with the products they crave most. As Twilighters brace themselves for the highly anticipated November 20 release of Summit Entertainment’s The Twilight Saga: New Moon, we’re proud to bring one of the defining properties of the year to our stores.

Today we announced that Toys“R”Us will serve as the ultimate destination for devoted fans and curious newcomers to find Twilight Saga-inspired products. Featuring dedicated boutiques in our stores nationwide, fans can find movie-replica charm bracelets, t-shirts emblazoned with images of Edward and Bella, and even “Edward” pillowcases to snuggle with.

The following Twilight Saga-themed products are available exclusively at Toys“R”Us:

• New Moon Lifestyle [Edward] Gift Set from NECA® : Fans can show support for Team Edward with the New Moon lifestyle pack, which includes a decorative throw pillow featuring a photo of Edward and a quote from the film, a matching fleece throw and a canvas tote featuring the Cullen Crest and New Moon logo.
• New Moon Figure 2-Packs from NECA® : Twilighters will find it difficult to choose between the Edward and Alice Cullen Set or Bella and Jacob Wolf Pack of figures. Both special-edition 2-packs contain highly detailed, 7-inch sculptures of the characters and exclusive posters.

The Twilight Saga virtual store is also open at Toysrus.com/NewMoon, providing a digital countdown to 12:01am on November 20, downloadable wallpaper and a Toys“R”Us-exclusive cut of The Twilight Saga: New Moon trailer. Additionally, from Thursday, November 5 through Wednesday, November 25, Twi-Lovers have the chance to win movie set props and one-of-a-kind prizes signed by the stars by entering an exclusive online sweepstakes at Toysrus.com/NewMoonSweeps
. Only one entry per person is permitted for the duration of the contest; certain exclusions apply.*

Additionally, the Toys“R”Us flagship store in Times Square boasts an extra-special Twilight Saga boutique featuring a selection of Hot Topic apparel in addition to the wide assortment of movie-inspired merchandise available in our stores nationwide. The feature shop displays real props and scenery from The Twilight Saga: New Moon set, including the distinguished thrones from the Volturi Lair and Bella and Jacob’s motorcycles! Exciting events and activities have been planned at Toys“R”Us Times Square to celebrate the anticipated release of The Twilight Saga: New Moon in theaters and the arrival of Twilight Saga products in our stores.

Spread the word to your family, friends and Twilight Saga fans – Toys“R”Us is THE Twilight Saga destination.