Hungry Fans Get Taste of ‘The Twilight Saga: New Moon’ from Burger King Corp.
Brand Reveals Full Details of In-Restaurant Promotions for Fans to Sink Their Teeth IntoMIAMI–(BUSINESS WIRE)–Burger King Corp. (NYSE: BKC) today announced that “Twilight Saga” fans everywhere can grab a few extra bites of the phenomenon by revealing the full details of its multi-faceted promotion surrounding the much anticipated Summit Entertainment film, “The Twilight Saga: New Moon,” which arrives in theaters nationwide on Nov. 20, 2009.
Die-hard fans as well as those just getting to know Edward, Bella and Jacob will line up for one of the many “The Twilight Saga: New Moon”-themed offerings available at participating BURGER KING® restaurants beginning today, including:
A free fan pack full of offers for guests who purchase a six-pack BK BURGER SHOTS® Value Meal. The free gift with purchase includes coupons from popular retailers and other partners including Hot Topic®, Torrid®, Cafe Press®, MasterCard®, Toys R Us® and Borders®; and the back of the collectible cards feature imagery from the film. Fan packs are available until Dec. 6, or while supplies last.
A series of four, limited-edition BK® Crown Cards –gift cards featuring stars from the film, available at BURGER KING® restaurants and online at www.bkcrowncard.com, while supplies last. Developed specifically for the promotion, an all-new limited-edition “The Twilight Saga: New Moon” Crown has been designed to also act as an innovative gift card holder featuring the collectible Bella, Edward and Jacob-themed gift cards. The BK® Crown Cards have a $5 minimum and can be reloaded at participating BURGER KING® restaurants nationwide.
“Our ‘New Moon’ Crowns have already earned a cult-like status among ‘The Twilight Saga: New Moon’ fans,” said Cindy Syracuse, senior director, cultural marketing, Burger King Corp. “Burger King Corp. has redesigned these iconic paper crowns to not only feature stunning ‘The Twilight Saga: New Moon’ imagery, but for the first time ever, will also serve as a gift card holder – it’s the ultimate collector’s gift.”Guests looking for even more ways to express their devotion to “The Twilight Saga” can purchase eco-friendly, promotional aluminum water bottles featuring “Team Edward” and “Team Jacob” designs online at www.bknewmoon.com for a limited time, while supplies last. The water bottles are available for $9.99, plus shipping and handling.
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